PBCo. - Kody Goodson

Pushroot
Brewing Co.

IDENTITY
BRANDING

Taking shape in a fully remodeled former auto garage in scenic Lander, Wyoming, Pushroot Brewing Company is set to open later this year. Focusing on crafting high-end premium lagers, I set out to design a logo that pays homage to the esteemed tradition of this brewing style while harmonizing with Lander's surrounding natural beauty and small-town appeal. The result is a distinctive custom blackletter wordmark embodying history and rugged charm.

From a badge referencing the remains of the cut-off hydraulic auto lift once bolted to the garage floor, to a few icons of the local fauna you may encounter in your time there, I made sure there were a variety of authentic details spread throughout the robust toolkit that gives the owner many pieces to play with as the brand grows over time.