Life Time Tri

BRANDING
EXPERIENTIAL
MERCHANDISE

In my time at Life Time Fitness, I was the lead designer and art director of America's Premier Triathlon Series, Life Time Tri. I was tasked with developing an overarching rebrand for the entire series of nationwide events. Prior to this, each location handled their own branding and social media, and it was my task to create an all new brand for consistency in across the country. Along with the new look, I also designed and produced all national and regional campaigns as well as all digital, print, apparel, and social assets.

ROLE

Art Director
Designer

DETAILS

2015 - 2016
Work done at Life Time Fitness

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