Life Time Tri


BRANDING
EXPERIENTIAL
MERCHANDISE

Way back in 2015, Life Time Tri needed a bold, unified identity to bring consistency across its nationwide events. Previously, each location managed its own branding, leading to a fragmented presence. The solution was a complete rebrand that established a dynamic, cohesive visual system representing the 3 sports in each event while preserving the individuality of each race. This new identity extended across national and regional campaigns, digital, print, apparel, and social assets—creating a seamless and energized experience for athletes coast to coast.

ROLE

Art Director
Designer

DETAILS

2015 - 2016
Work done at Life Time Fitness

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