Anthem Branding

IDENTITY

Anthem Branding is unique in that its capabilites range from traditional graphic design, branding and packaging design to fully custom designed and developed apparel, bags, hats, wireless speakers, custom Crocs®, you name it. Over time it became clear that Anthem wasn't just a design agency, it was a tactile design agency, creating work that ends up being a physical item to be enjoyed. To better represent the idea of the tangibility of Anthem's work, I developed a new mark that references the folds of both printed and fabric materials within a bold AB monogram.