SPECIALIZING IN

Brand Identity Systems
Design Direction
Packaging & CPG
Apparel & Merch

Kody Goodson is a Designer and Art Director specializing in brand systems, packaging, and concept-driven visual identities. I build brands with clear ideas, strong craft, and systems built to scale.

With over 14 years of experience across startups and global agencies, I’ve worked on everything from immersive experiential concepts to full brand guidelines. I’m at my best when strategy and creativity meet, creating work that feels thoughtful, expressive, and built to last.

I’m based just outside Boulder, Colorado. When I’m not designing, you’ll usually find me on a bike or exploring the Front Range with my wife, Kelsey, and our lab, Bailey.


BRAND EXPERIENCE

Adidas-Logo
Ford-Logo
Adobe-Logo
Chipotle-Logo
Google-Logo
Pizza-Hut-Logo
Life-Time-Logo
Lincoln-Logo
Red-Bull-Logo
Sram-Logo
BRP-Logo
LP-Logo
Target-Logo
Shimano-Logo
Norco-Logo
Oskar-Blues-Logo
Progressive-Logo
Trek-Logo

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