Progressive Insurance

EXPERIENTIAL

America's leading motorcycle insurer, Progressive wanted a new way to reach potential customers at the 2018 Sturgis Motorcycle Rally. With a dingy old bank building as our blank canvas, we created a new kind of "chop shop" where anyone could get a free beard trim, shave, boot shine, manicure, or a cold brew coffee out of a converted antique gas pump. Vintage motorcycle gear and parts were sourced to set the vibe and a series of custom posters were commisioned from a variety of motorcycle designers and artists to highlight aspects of Progressive's plans and coverage.

ROLE

Art Director
Designer

DETAILS

March 2018
Work done at Match Marketing Group

© 2025