SoBo Homes


IDENTITY
REBRAND

SoBo Homes, a trusted name in remodeling and custom home construction in Boulder since 2006, set out to revitalize its brand identity. After nearly two decades, the original logo no longer reflected the company’s innovation and craftsmanship. Using the original mark as a foundation, a new logo was designed to balance modern sophistication with the brand’s established charm. This refreshed identity reinforced SoBo's expertise and ushered in a new era with confidence and distinction.

ROLE

Art Director
Designer

DETAILS

October 2021
Work done at Anthem Branding

sobo-before-after
sobo-brand-kit
sobo-sleeve
sobo-jacket
sobo-hoodie-back
sobo-sign
sobo-helmet
sobo-hat
sobo-truck-side
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