Anthem Branding collaborated with Malibu Brewing Company to create a captivating apparel line and beer packaging. Initially approached for the apparel line, we expanded their brand with new lockups and illustrations, resulting in a 40+ item collection. Our focus was on crafting high-quality pieces that exude a premium, sun baked look and feel. Later on, MBC approached us again to design their cans and beer packaging for their core lineup of beers. Our goal was to create a timeless aesthetic, reminiscent of beloved classic beer brands. The final design showcases a woodcut-inspired depiction of the iconic Point Dume, accompanied by a warm color scheme that pairs perfectly with a long day at the beach.