El Camino

APPAREL
ILLUSTRATION

El Camino wanted to develop a collection of distinctive merchandise for sale at their restaurant, appealing to both locals and tourists. The mission was to create a library of graphics that could be used interchangeably throughout the collection. Infused with just the right amount of 'tude mixed with some American traditional tattoo-inspired references to their namesake muscle car and a dash of their signature pink, the entire lineup matched their rowdy vibe.

ROLE

Art Director
Designer

DETAILS

October 2019
Work done at Anthem Branding

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