El Camino

APPAREL
ILLUSTRATION

El Camino set out to create a bold, distinctive merch collection that captured the spirit of their Denver restaurant for both locals and tourists. Drawing from American traditional tattoo influences, nods to their namesake muscle car, and a splash of signature pink, the design system featured a versatile toolkit of graphics. The result? A lineup packed with attitude, perfectly matching the restaurant’s rowdy vibe.

ROLE

Art Director
Designer

DETAILS

October 2019
Work done at Anthem Branding

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